Design That Actually Works For Your Users
Most design processes focus on aesthetics first and functionality second. We flip that around—and it makes all the difference.
Our approach starts with understanding how real people interact with digital products. We study behaviour patterns, identify friction points, and map user journeys before we even think about colour palettes or typography. It's practical, it's methodical, and it leads to interfaces people can actually use without frustration.
What you get is a design system that feels intuitive because it's built on evidence, not assumptions. And honestly, that's what separates designs that work from designs that just look nice in a portfolio.
Two Paths, One Goal
Whether you need a complete interface overhaul or targeted improvements to specific areas, we've structured our process to match your actual needs rather than forcing everyone through the same rigid framework.
Complete Interface Build
For products starting from scratch or those needing a fundamental redesign. We build your entire design system from the ground up.
- Comprehensive user research and persona development
- Complete information architecture planning
- Full wireframing and interactive prototyping
- Design system creation with reusable components
- Usability testing across multiple user groups
- Developer handoff documentation
Focused Enhancement
When your product works overall but specific areas need attention. We isolate problem zones and fix what's broken without touching what isn't.
- Specific flow analysis and bottleneck identification
- Conversion funnel optimisation
- Mobile responsiveness improvements
- Accessibility compliance updates
- Feature-specific redesigns
- Navigation restructuring
| What You Get | Full System | Targeted Work |
|---|---|---|
| User Research Phase | Comprehensive study | Focused interviews |
| Wireframe Iterations | Multiple versions | Specific sections only |
| Interactive Prototypes | Full-journey prototypes | Feature prototypes |
| Design System Documentation | Complete library | Not included |
| Usability Testing Sessions | Three rounds minimum | One focused round |
| Typical Timeline | 8-12 weeks | 3-5 weeks |
| Developer Handoff | Full specifications | Component specs |
| Post-Launch Support | 30 days included | 14 days included |
What Happens After Initial Consultation
Once we've discussed your project and agreed on scope, the actual work follows a straightforward sequence. No mystery steps or hidden phases.
Discovery and Research
We spend time with your users (or potential users), review existing analytics if available, and document current pain points. This typically takes one to two weeks depending on project size.
Structure and Flow Mapping
Before any visual design, we map out information architecture and user flows. You'll see exactly how people will move through your interface and where key decisions happen.
Design and Prototyping
This is where we build the actual interface. You'll get interactive prototypes you can click through, not just static images. We iterate based on your feedback and testing results.
Testing and Refinement
We test with real users, identify what works and what doesn't, then refine accordingly. This cycle usually happens twice to catch both obvious and subtle issues.
Handoff and Support
Your development team gets detailed specifications, assets, and direct access to our designers during implementation. We stick around during launch to address any questions that come up.